2D animated explainer video by Inovit – Credence Funding Corporation

The Inovit team wants to present the new video for Credence Funding Corporation. Credence Corporation was founded on the premise that a small nimble lender could get access to lower rates than brokers or banks. Credence experts its clients at getting the best rates on all types of loan programs including : 30 yr, 20 yr, 15 yr and 10yr mortgages, 1yr, 3 yr and 5 yr ARMS, Conventional, Jumbo, Home Equity Lines, VA and Commercial. Whether the situation calls for Full Documents, No Documents, Non-Owner Occupied (Investor) or Multi-Family, we will fit your needs.

The purpose

The client asked our creative team to focus on the video that Credence Funding Corporation creates a seamless online experience, from loan application to closing. No dealing with salespeople or talking the users into a loan product that they don't need. In the explainer, the main target group should be shown as the Veterans that are currently serving or have served in a branch of the U.S. military and that also own homes.

The solution

Inovit studio visualized in the video the education of VA loan holders on the benefits of doing a VA IRRRL, and showed the application through the website online. By the client order, we implemented the main hero - a Veteran in the video who starts using Credence Funding Corporation services. The mood and the atmosphere on the video changed to pleasant after the main hero became a member of Credence. The video illustration was produced preferably in blue and white that present the corporate color palette. The video animation is done in 2D style and the transitions of the scenes are being changed smoothly.

Inovit studio is ready to bring to life all your marketing video ideas. Contact our team to get more details.

Ready to talk?