What is Motion graphic animation?
Motion Graphics is animation that uses shapes and text in dynamic ways to help bring stories and concepts to life. While it is ideal for showcasing stats and information, motion graphics is also useful for companies looking to avoid character-led messaging that might not be right for their brand.
Who can benefit from using motion graphic videos?
Organizations of all kinds and sizes can reap the rewards that motion graphic videos bring. It doesn’t matter if you are in politics or the health care field - animated videos can aid you in properly articulating a message. Since motion graphics are adaptable, they can be utilized to market services and products, enroll volunteers for clinical tests, impress executives with an in-house buy-in, and more.
Some of the Motion Graphics Videos we’ve made:
Benefits and Attributes of Motion Graphics
Motion graphics can be used to articulate a difficult concept in simple terms. There are a slew of explainer videos are available, so what makes motion graphic videos so special? The following article will go over the main attributes of motion graphics, giving you a better grasp of what they entail.
Elegance: the style of motion graphics is refined, in contrast to other forms of explainer videos.
Formal: you can give motion graphics videos a no-nonsense look, which is ideal for conveying corporate information.
Colorful: vibrant color pallets are used to have the video come across as more educational.
Simple: these types of videos are capable of simplifying complicated details. Motion graphics are particularly great for statistics, percentages, numbers, and other forms of hard content.
Entertaining: dull and boring information is converted into entertaining content, retaining your audience’s attention.
Five Reasons Motion Graphics Are a Worthwhile Option
Motion graphics can help you convey just about any type of idea, particularly if the content is troublesome to remember or articulate. Here is why this style of marketing videos are worth integrating into your existing content strategy.
Motion graphics are known for having elegant and sophisticated styles.
Formal styles are used to create motion graphics, making them quite different from other types of explainer videos.
They optimize animation and visual designs and are used for educational purposes without straying from the original intent.
They are a great way to present stats, facts, and numbers that might be hard to remember using other presentation styles. This can be attributed to the synthesis power of motion graphics.
They can convert tedious and boring information into enticing and appealing content.
They can do a lot more, too. The following paragraphs will discuss why this particular style is popular among marketers.
Various Uses of Motion Graphics
Are you still on the fence about whether this animated style of marketing videos can effectively express an idea for you? We’ve put together some helpful information that can help you determine if this animated style is a worthwhile endeavor.
Presents a professional or serious image: if your service or product comes with a profile that is “professional,” motion graphics can really make your offering stand out.
Add some elegance to your video: don’t forget – motion graphics give explainer videos a formal style. If you want to convey a sophisticated and elegant image, this is the style you should pick.
Articulate abstract ideas or concepts while maintaining “charm”: statistics, facts, numbers, and other hard data can be conveyed through motion graphics, as can other types of information that are tough to grasp for some audiences.
Concepts can be synthesized in a fun and educational way: do not underestimate the power of imagery in motion. Any idea can be synthesized through motion graphics, and your audience can be educated with an interesting, catchy, and attractive approach.
Business ideas can be delivered effectively: if you operate a B2C or B2B company that works with “hard data,” such as a financial institution, software development company, or an IP solution provider, motion graphics can deliver a business idea using compelling and straightforward methods that retains viewership.
Want to use motion graphics for your next video? If so, and you require assistance producing one, give us a shout! Our company has extensive experience producing explainer videos using all sorts of styles. We would love to make one for you!