Manufacturers depend on intermediaries in the advertising industry in order to reach their target customer base. Since digital marketing is the biggest trend in the industry, marketers must focus their attention on online content marketing and creating powerful content which captures people’s attention.
Video content is used quite often now because it is an entertaining way to educate people and market products and services to them. Engagement is always higher with video content as opposed to text content. However, digital technological innovations change rapidly every year. This makes it a challenge for marketers to keep creating new content that customers will engage with. They must stay on top of the newest trends in technology to stay ahead of their competition.
Some of the Advertising Videos we’ve made:
Animation’s Purpose with Regards to Advertising
With the advancement of modern technology, an insurgence has been apparent involving the usage of animation when it comes to advertising.
Animation has proven to be quite effective in many niches. It is a low-cost option in comparison to conventional advertising approaches. It can make an impact on your audience and get them to engage with your brand. Live-action is known for being costly, and comes with more delays and errors than animation does. All you need for an animated explainer video are some voice actors and animators, who collectively can create an end product of high quality. Many businesses are using animation to promote their services, products, and concepts. Here are a number of reasons why:
Animation is usually enjoyable to watch. It results in greater viewer engagement in comparison to traditional forms of advertising.
Animation usually incorporates comedic aspects and humor that retains a viewer’s engagement. It keeps them entertained for a lot longer while inviting them to share your video, enhancing your marketing reach.
Animation lets you be more creative and presents just about anything in a visually appealing way. You aren’t limited to realism as you are with videos that are live-action. Combining your story’s fanciful is an optimal approach to capturing the attention of the viewer for a lot longer.
Animation has the potential to capture your brand’s essence and articulate precisely what you want your viewers to know about a service or product.
Animation ads are usually comprised of brief videos that quickly and clearly communicate specific details in a memorable and creative manner.
Animation offers comedic relief when called for if the subject matter isn’t terribly interesting to the average viewer.
Here’s a rundown of animation’s role in today’s advertising:
An animated ad can summarize an entire ad campaign and a short visual that includes sound, thereby giving you the power to articulate your concept to viewers before they lose interest. Animation lets you develop characters that aren’t confined to realism. You can imagine scenarios and environments that adapt to your message. You can capture the imagination of the viewer while telling them your story. When it comes to animation, you can enhance the way you communicate a message to potential customers. Not everybody likes to go through copious amounts of words to get an understanding of a product. Most people would prefer to watch an animated video instead. This allows you to articulate what you need to effectively and simply, improving a customer’s understanding while establishing trust in a brand or product. Utilizing animation as an aspect of your ad strategy can improve your contemporary feel and look, making your company and brand a lot more interesting and edgy – particularly to millennials. Animation advertisements are more cost-efficient, too. There aren’t as many expenses for labor, thereby saving you money in production expenses and reducing the odds of delivery delays. You will be able to sell your services or products in advance through animation before your physical product is actually available. Animation lets you demonstrate products without tangibility. They also permit special effects, vibrant colors, and customized lighting to make your product more intriguing to audiences, a process that would prove difficult to accomplish naturally.
There are a number of ways animation can be used in modern advertising, including:
Animated characters – you’ll be able to create a character that represents your brand or product, one that is a lot more impactful than a real-life spokesperson. Animation ads meant for social media or TV can improve their shareability on mobile devices and computers.
Animated infographics – let companies create methods of training employees or delivering reports to shareholders in informative and engaging ways. Complicating content is able to be displayed in simple to understand ways, and can also be retained for a lot longer. They can be used for client emails in order to share certain information through enjoyable means.
Research indicates that there was an increase of 40% when it came to animation used in advertisements from this last year alone. That means more businesses than ever are taking event age of the benefits that animation brings in order to explain, train, and sell something. Properly-produced animated advertisements enhance site visits, search engine rankings, and conversions. Animated ads are cost-efficient and produce effective results. Why shouldn’t you use animation or your campaign?