Manufacturers depend on intermediaries in the advertising industry in order to reach their target customer base. Since digital marketing is the biggest trend in the industry, marketers must focus their attention on online content marketing and creating powerful content which captures people’s attention.
Video content is used quite often now because it is an entertaining way to educate people and market products and services to them. Engagement is always higher with video content as opposed to text content. However, digital technological innovations change rapidly every year. This makes it a challenge for marketers to keep creating new content that customers will engage with. They must stay on top of the newest trends in technology to stay ahead of their competition.