Video ads are created to aggressively promote products and/or services beyond an existing customer base. The idea is to grab the attention of potential customers and persuade them that they need your product and/or service. We’re all very familiar with video advertising from having watched so many TV commercials over the years. But, now that we’re in the digital age, the power of video advertising has grown exponentially. A cleverly produced video ad can help you capture a much wider audience, with ad platforms offering highly advanced targeting options that can accurately zero in on your ideal customer.