A software video clearly explains and visually demonstrates what the program does, who it helps and how it can benefit users. It does not go on and on about all the different features, because it’s far easier to engage viewers when they can see how beneficial it would be to them.
Studies show that over 69% of people claim they had been persuaded to buy a software program or an app after watching a video. You can also use your software explainer video in other areas as well. You can post it on lead pages, display it at trade shows, use it for app demos, and even for onboarding.