Marketing Videos

Promote your company in social networks, in presentations, on websites or information platforms.

Marketing Videos - Promote your company in social networks, in presentations, on websites or information platforms.

Description of marketing video content and why they are used:

Marketing video content is an approach to promoting a certain idea or objective while maintaining your organization’s existence in association with it. Content for marketing videos must be trustworthy, enjoyable, and less than 60 seconds. Most importantly, it should be aimed at your primary demographic. In comparison to conventional ads, branded videos do not promote anything. Actually, the majority of this content will hardly discuss the brand. Branded video content acculturates your company by relating to audiences sentimentally while reinforcing the voice of your brand.

marketing video content and why they are used

How and when should branded video content be used?

Content for marketing videos comes after you’ve built up a powerful customer base and new crowds know that your business exists. Marketing videos are ideal for establishing awareness and engaging with potential customers. Think of them as an aspect of a PR campaign and as a regular social media interaction tool.

motion graphics video - CUaround

Animated Marketing Videos

It will only take a couple of minutes for your animated marketing videos to explain the gist of your products or services to your potential customers. The videos are designed to be entertaining and informative at the same time. That is what makes marketing video production a powerful tool for any business to use.


If anyone ever tells you not to use animated videos for your company’s marketing efforts, then do not listen to them! The people who talk negatively about animated videos are probably your competitors in disguise. They know your animated videos will help your business and hurt their own. So, they don’t want you to use them out of selfish reasons. Don’t fall for their naysayer comments because you know better than that! Animated videos have been proven effective time and time again for businesses of several different industries.


Animated Videos = Increased Impact and Memory Retention


The most powerful effect of animated videos is getting people to remember their content. People are more likely to remember a video they watched rather than an ad they read. The human brain processes imagery and visual content about 50,000 times quicker than written content. What’s even better is that the human brain is more likely going to remember visual content than written content. If you simply watch 60 seconds of visual content, then you’ll retain information that is the equivalent of nearly a few million written words.


You can turn any piece of promotional material into engaging content if you make an animated marketing video that explains it. The content will motivate people to take action afterwards by engaging with your brand. You simply need to create an animated marketing video that appeals to people and interests them. Also, you must clearly explain your message and convince them to take action. You could even state the consequences of not taking action. Your audience may do exactly what your video instructed them to do or they’ll do something else to help your brand, such as share your contact information with their friends on social media.


When product videos for marketing display content that is interesting, fun, entertaining, and intriguing, you’ll end up capturing the hearts and minds of your audience. Furthermore, they may even start to trust and appreciate your brand because of how much they relate to your content. From there, your audience will start to engage your brand and possibly purchase whatever it sells.


So, how do you get your audience to remember your video content? It isn’t enough to just produce any type of video content. You need to include attractive characters, pleasant voices, attractive graphics and visuals, and a story that makes sense and touches the hearts and imagination of your audience. If you can do this, then you will have successfully made an impactful video.
Looking for a video content agency to create your own marketing video? We’ll be more than happy to hear about what you need to accomplish that works for your video and marketing goals. We promise you won’t regret it!