The purpose of an educational video is to entertain audiences while educating them on a particular business. The idea is to make learning about a business fun with a 1 to 2-minute animation. The best educational videos have a simple storyline enhanced with eye-popping visuals.
A video is far more effective than other types of media at turning shoppers into buyers. A recent survey revealed that over 69% of people surveyed said that a video persuaded them to buy a certain software program. Videos are quite versatile and are often used to reinforce other marketing efforts, including web content, in-person training classes, email campaigns, and social media outreach.