A great marketing video is the digital world’s equivalent of a fabulous store window. They are extremely versatile, with explainer videos able to simplify and convey complex information, video ads being used to increase brand awareness, and entertaining product demonstrations showcasing a company’s most recent innovation.
Marketing videos are an extremely effective way for companies to engage with their audience while attracting views, likes, and shares all over social media. This will drive traffic to their website and in the end, increase sales. Studies show that 78% of online marketers realize that a well-produced video results in a good ROI. Eighty-five percent of businesses today know how important videos are to their overall marketing strategy.