Healthcare explainer video – Myomo
About the project:
It is very pleasing that in our time, technology has taken a huge step forward and people have a wide variety of devices that simplify life. Particularly rapidly developing medicine. Today, a person having problems with the musculoskeletal system can easily do daily chores, cook and work. All this is possible thanks to Myomo - a fabricated robotic device.
Inovit new client needed to explain the whole process of the Myomo device for being evaluated and fit. The video should contain the characters. For our new client, the main important vision of the video was that it needed to have two characters: a male clinician in a white doctor's coat, who looked friendly but professional, and a middle-aged woman as a patient, who looked healthy except one of her arms couldn't move. Our task was to focus attention not on problems, but on their solution and on the fact that paralysis or any other neuromuscular disease is not a judgment.
Inovit team tried to make the video as easy as possible, without negativity. The video shows step-by-step instructions on how to get a Myomo brace and what is the use of this device. Our main characters are a doctor, a specialist in his field, who understands the problem and helps to solve it, and the patient, a person suffering from inconvenience. Throughout the explainer video, the patient’s mood gradually changes from negative to positive. Exactly that affect Myomo produces.
What do you think about this? What cool inventions does modern mankind need?
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