Ways to Increase Your Conversion Rate With Video In 2023

Hey there, my fellow video enthusiasts! Do you ever find yourself scrolling through your social media feeds, only to stop and watch an adorable puppy video or a hilarious meme for longer than you intended? Of course, you have! But did you know that creating video content can actually help businesses increase their conversion rates? It’s true!


I know what you might be thinking, though. Creating videos can seem like a lot of work, and you might not be sure if it’s worth the effort. Well, according to a study, 84% of consumers have been convinced to buy a product or service after watching a brand’s video. That’s a pretty compelling reason to consider incorporating video into your marketing strategy, don’t you think?


So, how can you use video content to increase your conversion rates? Let’s break it down step by step.


First and foremost, you need to know who you’re creating videos for.

Understanding your target audience’s pain points, preferences, and behaviors is key. You need to know what interests them, what motivates them, and what problems they need to solve.
To conduct audience research, there are a few ways to go about it. You can use social media analytics to get insights into your followers’ demographics and interests.

You can also survey your customers to get a better understanding of their needs and preferences. Finally, you can create buyer personas, which are fictional representations of your ideal customers. By creating buyer personas, you can get a better sense of who you’re targeting with your videos.


Once you have a good understanding of your target audience, it’s time to create videos that speak directly to them. Here are a few tips to keep in mind:

Keep it short and sweet.

Attention spans are short these days, so aim to keep your videos under two minutes if possible. Get to the point quickly and use visuals to help illustrate your message.

Focus on benefits, not features.

Your audience doesn’t care about all the technical details of your product or service – they want to know how it can help them solve a problem or achieve a goal. Make sure your video highlights the benefits of your offering in a clear and compelling way.

Use storytelling to create an emotional connection.

People remember stories more than facts and figures, so use storytelling techniques to make your video more engaging and memorable. Show how your product or service has helped others and use customer testimonials to build trust.

Optimize for search.

Don’t forget about SEO when creating your videos. Use relevant keywords in your video title, description, and tags to help your video rank higher in search results.

Pro tip: Consider adding captions to your videos. Not only does this make your videos more accessible to people with hearing impairments, but it also allows viewers to watch your videos without sound. And let’s be real, sometimes we’re scrolling through social media in public and don’t want to blast sound from our phones.


Now, let’s talk about promoting your videos. After all, creating a killer video is only half the battle. You also need to get it in front of as many people as possible. Here are a few ways to do that:

Share it on social media. Post your video on all relevant social media channels and consider using paid social media ads to reach a wider audience. Make sure to tailor your video to the specific social media platform you’re using. For example, Instagram is all about visually stunning content, so make sure your video is visually appealing and fits within Instagram’s square format.

Embed it on your website. This is a must-do when it comes to promoting your video content. By placing your video on your website, you increase the chance of your audience seeing it and, hopefully, engaging with it. So, if you want to increase your conversion rates, it’s time to start incorporating video into your marketing strategy. Remember to take the time to understand your target audience, create videos that speak to them, and promote your videos on social media and your website.


By following these tips, you can create compelling videos that drive conversions and ultimately grow your business. And now, it’s your turn! Have you tried using video content to increase your conversion rates? What strategies have worked best for you?  And if you haven’t started using video yet, what are you waiting for? Give it a try and see the results for yourself with a help of Inovit!