Launching a Video Marketing Campaign (A Complete Guide with 4 Easy Steps)
Did you know that by the end of the year 2021, around 69% of the internet traffic would be just the video content? Sounds interesting, right? Nowadays, consumers are more directed towards videos and thus, businesses have begun to work to fulfill their needs. Thus, it can be rightly said that to attract more consumers towards a platform and to connect more with people, you need to know how to launch a video marketing campaign.
Like all other advertising endeavors, it is not easy as it seems. Having limited expertise, experience and budget can hold you back from having a successful video advertising campaign. That is why we are here to share with you quick and easy steps regarding how to get started. So keep reading to learn everything about it.
How to Launch a Video Marketing Campaign? (A Step-by-Step Guide)
1. Know What to Say and Learn How to Target the Audience:
This is the first and foremost step. You need to work on the audience. Know who they are and what they want. Do thorough research on this as this will greatly help in your video marketing campaign. If you exactly know who your consumer is and what their requirements are, you can easily interact them in ways that they understand.
It is important to note here that you must give life to your product and humanize your brand. You need to build trust with the consumers so that they can easily relate to your brand. You can easily do this by sharing some customer-created content, saying thanks, or simply by sharing some behind-the-scenes clips.
2. Decide Who Will Make Your Video:
This is another important step. Remember producing videos does not need a very huge budget. The quality and authenticity of the content, however, are important. There are two options available for you and each one depends on your budget and what you are trying to make.
The first option is to do it yourself. Get a nice HD quality camera and do some research on how to accomplish great video campaigns. You can also join any short course to learn more about this. Otherwise, you can hire a videographer to do the job.
The second option is hiring an outside agency. This is comparatively expensive, but working with professionals is all worth it. You can have a good quality, impactful video easily.
At INOVIT, we provide free consultations and we would be glad to share more ideas with you.
3. Make it Short, Interesting, and Shareable:
One of the main reasons people like video ads is that they are short, interesting, and easy to share. This makes the whole marketing process a lot easy as well. So try keeping it as short as possible, so that maximum people could easily share it. A good example that we must quote here is the Google ad from 2015 which was the most shared ad of the year because of its short length and sentimental value.
Also, make sure the video ad is not too self-promotional as that would turn the viewers’ off. Try to make it inspiring and entertaining. Educate the customers, stick to a point and make sure your video addresses what the audience wants. Give them an engaging video and they will return you in heaps.
4. Promote, share, and Analyze:
Once the content is created, now is the time to release it. You can release it on your website and YouTube, or even use other social media platforms like Facebook, Instagram to promote your content. Share your video with all those in your email id and the subscribers will share it further amongst their contacts.
You also have to measure the performance of your video ad. This will provide you with an insight into how to make later videos and convert viewers into consumers. You must track the views, note how they are watched and for how long, the drop-off rates, and read the comments. This will help you understand how things work and you will learn, thus achieving the highest goals of an effective video marketing campaign.