Why YouTube is still the perfect platform for video marketing: statistics, examples, stories
It’s hard to talk about video marketing without mentioning YouTube.
YouTube can rightly be considered indispensable. After all, it combines hosting, a social network and a platform for promoting content, known throughout the world.
The platform was able to achieve such success due to its versatility. Only here you can listen to music, laugh at funny videos, watch recipes or a video lesson on assembling a nuclear rocket. And all this in one place.
It is because of such a variety of content, a large number of users and ease of use that YouTube is the top platform for video marketing. And professional marketers and thoughtful projects manage to use YouTube to the fullest and get the most out of it.
To understand the work of the platform better and use it 100%, we made a selection of important statistics. All of them relate to video marketing on YouTube, tools, features, life hacks.
YouTube is also a search engine
Few people know that YouTube is the second most popular search engine after Google. Many marketers ignore this amazing platform feature. The site has almost 1.5 billion users, and the number of searches exceeds 3 billion per month. The company took into account such dynamics and as a result today on YouTube there is almost everything. Many users are much more comfortable watching the video than surfing articles on Google.
YouTube has a very large and diverse audience
Above, we wrote about 1.5 billion users. It is now difficult to imagine the whole range of people who use the platform. According to Google statistics, on an infographic under the exact title “Where do they watch online video: YouTube” 8 out of 10 people aged 18 to 49 watch content on the. Housewives, schoolchildren, senior citizens, IT professionals, entrepreneurs, musicians, builders – YouTube watches at almost everything and choosing it as a platform for promotion you won’t lose.
YouTube is great for mobile content
YouTube has long overtaken cable TV. As we wrote above, people aged 18 to 49 watch YouTube mostly. All this thanks to a well-thought-out UX-oriented design and continuous improvement. The YouTube mobile application is constantly updating, new functions are added there and it integrates with other applications and platforms.
YouTube has the highest quality content
Even Facebook and Netflix are inferior in terms of the number of views on YouTube. The numbers are so big that they hardly fit into the head. Billions of hours of content are viewed daily on the platform.
On YouTube, it’s easy to get started
Until the Z generation hasn’t grown, the main audience is people who grew up in the 90s-2000s period. And so far, YouTube has a good position in this regard.
Many brands have increased their recognition through advertising on YouTube. Studies show that brands that have added TrueView to their marketing strategy have increased recognition by 23%.
Advertising on YouTube has become a full and better alternative to advertising on television
Brand Lift conducted studies according to which users who viewed a short video about the company will visit the company’s website with a probability of 23%. For this, a 30-second video is enough for them. And even if your video lasts 15 seconds, the likelihood that then customers will want to know about you more increases by 9 times.
Everyone loves lifehack videos
Most often, people need the Internet to understand how a particular device works, to learn how to do something on their own. The content “how to do …” is considered the most popular on YouTube.
91% of YouTube users watch video instructions for completing tasks. These figures clearly show the demand for such content.
In the United States, nearly half of marketers use YouTube ads
According to 2017 statistics, 51% of marketers in the US used YouTube ads as part of their marketing strategies, and 62% said they would increase YouTube advertising costs next year.
Thanks to this huge potential, today YouTube is still the leading platform. The need for video content is also constantly growing. Understanding the main advantages of the platform and knowledge of statistics will help you use YouTube to the fullest.
Thanks to these statistics, you will understand the trends of the modern world, which content is better to promote and how to better interact with the audience. We hope this information was useful and you can make the right marketing strategy.