The Ultimate Guide to Explainer Videos: Explainer Videos from A to Z

Explainer videos have emerged as a powerful tool in the realm of marketing, offering concise yet engaging narratives that effectively convey complex ideas. At Inovit Animation Studio, we understand the significance of explainer videos in captivating audiences and driving conversions. Let’s delve into everything you need to know about creating successful explainer videos for your marketing campaigns.


What is an Explainer Video?

An explainer video is a short marketing video, often animated, meticulously crafted to elucidate a business idea in a simple and captivating manner. These videos play a pivotal role in online marketing strategies, addressing pain points and seamlessly offering business solutions through compelling visuals.



How Explainer Videos Work

Explainer videos are unparalleled in their ability to simplify and elucidate concepts. Universally effective across all stages of marketing and sales funnels, these videos serve as versatile tools for explaining ideas, showcasing products or services, and introducing new features across various marketing channels.


The Structure of Explainer Videos

Explainer videos typically follow a structured format, encompassing five key elements:

The problem: Addressing the pain points of the audience.

The solution: Presenting the company and its value proposition.

How the business or product works: Providing insights into functionality.

Benefits: Highlighting the end results customers can expect.

Call to action: Provoking viewers to take the next step.


Why Explainer Videos Are So Effective

Explainer videos offer a multitude of benefits:

Concise messaging: Delivering the message within 60 to 90 seconds.

Problem-solution format: Presenting both the problem and its solution.

Simplifying complex ideas: Breaking down intricate concepts for easy comprehension.

Increased conversion rates: Engaging viewers and prompting action.

Enhanced visibility: Improving Google rankings and reaching potential customers.

Versatile applications: Utilizing explainer videos across diverse marketing channels.

Brand personality: Infusing brand identity into visual narratives.



Which Style Will Work Best For Your Brand

Selecting the most suitable style for your brand requires careful consideration. While there are myriad options available, including live-action and animated formats, it’s essential to consult professionals to determine the optimal style that aligns with your brand identity and resonates with your target audience.


Types of Explainer Videos

Screen Recorded Explainer Video: Ideal for demonstrating software or digital products.

Animated Explainer Videos: The preferred choice for versatility, customization, and brand consistency.


What Makes a Good Explainer Video?

A compelling explainer video exhibits several key attributes:

Appropriate length: Ideally between 60 to 90 seconds.

Targeted messaging: Tailored to resonate with the intended audience.

Clarity and brevity: Communicating the message concisely and effectively.

Focus on benefits: Highlighting the value proposition for the audience.

Engaging visuals: Utilizing custom-designed visuals to captivate viewers.

Harmonious audio: Incorporating music and sound effects that complement the brand.

Strong call to action: Encouraging viewers to take the desired action.


Explainer Video Production Stages

The production of an explainer video entails three main stages:

Pre-production: Includes conceptualization, scripting, and planning.

Production: Involves storyboarding, visual design, voiceover recording, and animation.

Post-production: Incorporates music, sound effects, and final editing.



How Long Does It Take to Create An Explainer Video?

On average, the production of a custom 60 to 90-second explainer video requires 4 to 8 weeks. This timeframe allows for comprehensive planning, content creation, and iterative revisions to ensure the final product meets the highest standards of quality and effectiveness.


What’s the Best Way to Create an Explainer Video?

Effective creation of an explainer video entails meticulous planning and strategic alignment:

Figure Out The Strategy & The Concept: Define the video’s goals, message, and target audience.

Decide The Role Of The Explainer Video In Your Sales Funnel: Position the video strategically within the marketing funnel to drive desired outcomes.

Create a Strong Call To Action: Prompt viewers to take the next step with a compelling call to action tailored to the video’s objectives.


Launching Your Explainer Video

Upon completion, it’s crucial to deploy your explainer video across various marketing channels to maximize its impact:

Website homepages: Embed the video prominently on your homepage for maximum visibility.

Social media ads: Share the video across social media platforms to reach a broader audience.

Email marketing: Integrate the video into email campaigns to engage existing subscribers.

Trade shows and sales meetings: Utilize the video for in-person presentations and promotional events.


How Much Does an Explainer Video Cost?

The cost of creating a custom high-quality explainer video typically ranges from $3000 to $7,000 for the 60 second 2D animation video, depending on factors such as production quality and complexity. While cheaper alternatives exist, investing in professional production yields superior returns on investment and ensures brand integrity.


How to Choose an Explainer Video Production Company

When selecting a production company, consider factors such as price, portfolio, experience, and marketing expertise. Prioritize companies that offer comprehensive services, transparent pricing, and a track record of delivering exceptional results.



Can I Make an Explainer Video for Free or Cheap?

While inexpensive options exist, prioritizing quality and ROI is paramount. Investing in professional production ensures the creation of impactful explainer videos that resonate with audiences and drive meaningful results.



In conclusion, explainer videos represent a cornerstone of modern marketing strategies, offering a compelling medium for conveying brand messages and engaging audiences. Whether you’re a startup or a multinational corporation, investing in high-quality explainer videos can yield substantial returns and propel your business towards success. At Inovit Animation Studio, we specialize in crafting bespoke explainer videos tailored to your unique needs and objectives. Contact us today to embark on your journey towards creating captivating explainer videos that leave a lasting impression on your audience.

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