What is an explainer video?

An explainer video is a concise, dynamic marketing video that portrays a business idea simply and effectively to its audience within a short period of time. The language used is simple and to the point with beautiful imagery to attract the audience. It is also educative. T...

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Are you worried that your staff won’t have the right answers for inquiries about your services or products? Does it sometimes seem like your staff doesn’t have a handle on…

Promotional videos are short video clips designed to get viewers' attention to an event or product. This offer quick information to stir the imagination and touch on the critical value…

When a company offers to create an explainer video for your business, they don’t always mention all the additional costs of their services until after the creation process has begun.…

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Let’s talk about the phenomenon of Explainer Videos. What are they? Why are they so popular? How can they make such a strong influence on the educational process?   The…

Just like anything else, some video trends stick around while others are dropped just as quickly as they were picked up. Think about how well YouTube has sustained versus Periscope!…

It's hard to talk about video marketing without mentioning YouTube. YouTube can rightly be considered indispensable. After all, it combines hosting, a social network and a platform for promoting content,…

While talking about the explainer animated video, pretty pictures immediately come to mind. But in reality, good sketches are only half the battle. The basis of a professional production will…

When creating TV shows, it’s difficult to plan one video. Do you think that creating a series of videos will be difficult? So, this is much simpler than it might…

You might think that animation is only relevant in cartoons or some educational videos. But in fact, more and more enterprises are making animated videos as an advertising tool. What…

We decided to tell you about a few important moments, that you should remember while making video RFP. Probably, you already know that it’s worth to include the history of…

In recent years, explainer animated videos have become an increasingly popular marketing tool. These short videos lasting 1-2 minutes, made in different styles and techniques, explain the main advantages of…

Colors evoke certain associations in all people. Moreover, a variety of sensations, even directly opposite ones, can be associated with one color. A lot of research has been carried out…

The eternal question is: when does marketing become sales? In our opinion, the buyer should not notice this transition. The largest B2B companies are working with the right strategy, which,…

article Inovit - Script for explainer video step by step

The basis of any explainer is the script. This takes up most of the process, and the competitiveness of your product or service depends on it. We often find that…