What is an explainer video?

An explainer video is a concise, dynamic marketing video that portrays a business idea simply and effectively to its audience within a short period of time. The language used is simple and to the point with beautiful imagery to attract the audience. It is also educative. T...

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DropBox is a cloud application used for sharing and storing important files. It provides easy access to documents in different devices using internet connection. Former MIT students released the storage…

Let’s talk about the phenomenon of Explainer Videos. What are they? Why are they so popular? How can they make such a strong influence on the educational process?   The…

Just like anything else, some video trends stick around while others are dropped just as quickly as they were picked up. Think about how well YouTube has sustained versus Periscope!…

It's hard to talk about video marketing without mentioning YouTube. YouTube can rightly be considered indispensable. After all, it combines hosting, a social network and a platform for promoting content,…

While talking about the explainer animated video, pretty pictures immediately come to mind. But in reality, good sketches are only half the battle. The basis of a professional production will…

When creating TV shows, it’s difficult to plan one video. Do you think that creating a series of videos will be difficult? So, this is much simpler than it might…

You might think that animation is only relevant in cartoons or some educational videos. But in fact, more and more enterprises are making animated videos as an advertising tool. What…

We decided to tell you about a few important moments, that you should remember while making video RFP. Probably, you already know that it’s worth to include the history of…

In recent years, explainer animated videos have become an increasingly popular marketing tool. These short videos lasting 1-2 minutes, made in different styles and techniques, explain the main advantages of…

Colors evoke certain associations in all people. Moreover, a variety of sensations, even directly opposite ones, can be associated with one color. A lot of research has been carried out…

The eternal question is: when does marketing become sales? In our opinion, the buyer should not notice this transition. The largest B2B companies are working with the right strategy, which,…

article Inovit - Script for explainer video step by step

The basis of any explainer is the script. This takes up most of the process, and the competitiveness of your product or service depends on it. We often find that…

article Inovit - Animated video – the best way to promote mobile app

If you have ever worked on creating a mobile application, then you probably came across a question about its promotion. Today we have many tools for promoting the product, but…

article Inovit - Whiteboard animation. What is it and for what.

Whiteboard animation is quite simple and fancy animation style. According to the name, it is easy to guess that it is a recreation of the drawing process on the board.…

article Inovit - Your Sales are Dying Because of These 5 Mistakes

Video is an important part of marketing. It is an impactful tool to help you interact with potential customers and pique their curiosity. With that said, most marketers aren’t mindful…