2D animated explainer video by Inovit – Cook’s Fine Auto Body & Collision

The Challenge
Cook's Fine Autobody & Collision Consulting Firm wanted a way to clearly communicate their unique value proposition to independent auto body shop owners across the USA. Their main challenge was showing shop owners that they could recover underpaid insurance estimates quickly and without disrupting repair timelines. They also wanted to highlight their 100% client retention rate, no-upfront-fee model, and the fact that they only get paid after the shop gets paid — all while emphasizing trust, simplicity, and proven results.

The Solution
Inovit created a clean, character-driven 2D animation in the client's corporate colors, designed to resonate with auto body shop owners. The video uses relatable storytelling to show the frustration of underpaid estimates and then introduces the consulting firm as the solution. We focused on clarity and credibility — showcasing their veteran-owned business status, fact-based auditing approach, and the benefit of increased revenue without extra work. The result is an engaging explainer video that builds trust and motivates shop owners to take action with a free consultation.