Description of a video ad and why they are used:
A video ad is footage created to market your services or products past your current customer base. It can aid in acquiring the focus of potential customers and promote the benefits of the service or product to them. Granted, video ads are hardly a new concept. However, modern technology has upped the ante, as far as marketing goes. Video ads can target specific demographics using online ad platforms, zeroing-in on a certain audience at a calculated time.
Advantages of video ads
1. Progressive focusing
The biggest advantage of video ads is that you can broadcast them to a particular market. YouTube gives businesses a way to filter out audiences by age, location, gender, and more!
2. Assured engagement
The greatest aspect of choosing a market to focus on is the boost of exposure. Thanks to the “no skip” feature on YouTube, assured engagement is attainable.
3. Easy to find on YouTube
More than half of videos watched online are done so on YouTube. As such, it is crucial to be seen on YouTube, and video ads have audiences already lined up for you.
4. Highly impressionable
Video ads must be brief and swift. Your video must capture the audience’s focus within the first five seconds of it playing. In doing so, people will remember your content.
Making Animated Ads That Work
Animation can be a powerful advertising medium that can convey an important message to an intended audience. With that said, animation into itself shouldn’t be the only thing you rely on. You need to have versatile videos produced that contain compelling content. If they don’t, your message will not be articulated the way it should be.
Animated marketing videos give you the artistic freedom to produce just about any kind of content. You can create one-of-a-kind characters, display a location of your choosing, and bring all kinds of concepts and ideas to life. Animated marketing videos aren’t even that expensive, either, as modern technology has simplified creation methods. You can have anything you want included in your message, and that includes spaceships, dragons, and wizards!
The main components of a strong animated marketing video include:
Quality
When it comes to video content, people tend to have standards based on what they’ve seen in the past. Poorly-made video content easily detectable and can hastily turn audiences off. As such, the video content you put out there must be in high quality in order to deliver a strong first impression.
Branding
Animated video ads provide you with a chance to incorporate branding methods that will be remembered (like usage of color schemes, placement of logos, etc.). Your message and your brand will be memorable.
Targeting
Once someone is finished looking at a generic ad, they tend to forget about it. Impactful video content can zero-in on a certain audience before appealing to their needs, desires, or interests.
Rhythm
Your animated video ad should have proper pacing. Endeavor to maintain the right rhythm of points are trying to get across. The story, core message, and action should all be balanced out to engage your audience and entertain them in the process.
Message
Your ads should have a message that is abundantly clear. No matter how good your ad looks, a transparent message is vital. Without one, your video will be purposeless.
In Closing
Animated marketing videos are getting more popular every year. People interact with video ads on social networks and websites, no matter where they are situated. If you have an animated video or video ad in high quality that resonates with a target market of your choosing, positive results will ensue.
It is very easy to have an animated video created, one that contains different approaches and styles. Once you familiarize yourself with the process, you can get started. Once you do, your company will begin to accomplish its objectives and goals.
Are you in search of a company that produces video ads?
Get in touch with us today and let us start producing the video ad you want made.